THE AUTO SHRINK

This is an ongoing project. Customer did not know what he wanted. Asked him to do some research on what he would like to see from a marketing perspective. Still waiting for him to get some ideas back to me. I had created these logos for him as preliminary ideas and concepts. He said that none of them struck a chord with him right off the bat. So I asked him to supply me with more details when they came to him so that I could create something on mark with his vision.

“There will always be times when you customer does not know what they want. It is difficult to read the minds of your customer. So you always have to take a step back, have them find their inspiration and then get back to you with an idea that you can run with.”

I created concepts on every end of the spectrum and as you can see I did some typography logos, and some monograms. As you can also see, customer does not know which color theory he would like to run with. There will be updates on this project soon I am sure of it.