Modernize Digital Experiences
From legacy CMS to a scalable digital experience platform
I helped evaluate and modernize an aging enterprise CMS environment, moving from Sitecore to a headless Contentful architecture designed to improve flexibility, content reuse, scalability, and long-term platform efficiency.
A more flexible foundation for digital delivery
The modernization effort was not simply a CMS replacement. It required rethinking how content, reusable experience patterns, APIs, and front-end delivery worked together as a scalable platform.
Legacy Platform
A tightly coupled CMS created constraints around flexibility, maintenance, and long-term scalability.
Structured Content
Content was modeled for reuse across a growing ecosystem of digital experiences.
API-Driven Delivery
Contentful, React, GraphQL, Salesforce APIs, and modern delivery patterns created a flexible experience foundation.
Scale
The new architecture supported 200+ white-labeled payer experiences while reducing platform licensing costs.
Content → platform → reusable experiences
The new approach separated content from presentation, making structured information easier to reuse while allowing the front-end experience layer to evolve independently.
Experience
Platform
Architecture and interface visuals are intentionally abstracted to protect proprietary information while accurately representing the project approach, platform transition, and measurable outcomes.