Ethics

[vc_column][vc_column_text]There are times when it will be difficult to please a customer. We have all been there. Customer says they want one thing, and their wants and needs do not really line up. There are numerous reasons that customers become agitated or lose their trust in you. I will give you some insight on how to avoid agitated customers and keeping their interests the focal point of the process. Active Listening During the design consultation, or interview (whatever you like to call it). Always keep an open ear, listen to what your client is saying, and repeat their concept back to them. Try to repeat it back to them with a bit of creative genius; letting them know how you can make their idea come to life. This will help you and your customer relate and feel like you are on the same page. Rules Every designer has their process. Try to break down your process into guidelines. Draw these guidelines in the sand and don't let your customer cross them. For example: In my process for logo designs, I create 3 concepts for the customer. This way they can see three representations of what I can do for them. I have them choose what they would like from the three. (If they do not like any of them, I have them pick apart the concepts and tell me what they do not like, and I create a new concept for them.) Once we have a concept that they agree on, I proceed with the revisions process. I allow them to have 3 revisions on their chosen design(s). If they go over the amount of revisions that I have given, the price of the logo increases. I communicate this to the customer numerous times throughout the process. Now, the customer will be more diligent with their revisions because they don't want to spend more money to get what they need (Unless they hate money). This will help your customer ask better questions, or try to make sure that you understand what they want/need.[/vc_column_text] [prkwp_spacer size="18"][bquote type="plain" prk_in="You won't always get things right the first time. We are only human. However, this will help you improve your customer's experience and hopefully help you obtain more business from these positive experiences."][prkwp_spacer size="18"] [vc_column_text]Limitations Now, from the title you're thinking "Isn't this just like rules?" no, it is not. Letting the customer know what your design limitations are up front and where your strengths lie, will help them decide whether they are in the right place. Now, making sure that you have a vast amount of work on your portfolio will help with this. Because lets face it, the user should be browsing your work before they acquire your services, right? However, this isn't always the case. You need to be up front and continue to communicate to the customer. This will help save you and your customer a lot of time. I hope these key elements can help you with your consultations and your overall process. If you have any questions, or comments please feel free to put them in the comment section of this page. [/vc_column_text][/vc_column]